Zoopla says that over the
last 12 months it has delivered 36% more valuation leads to its agents compared
to the previous year.
The company says that the
housing market in the south east is particularly active with the region
accounting for 23% of all transactions, although slight price falls may account
for this. It added that 15% of sales were to investors.
Charlie Bryant, Managing
Director of Zoopla, said: “Our strategy of delivering quality vendor leads to
agents is bearing fruit. Today’s figures are further evidence that our focus on
investing in advertising, building new products and revamping our tools is
working. We will continue to be committed to delivering value for money for
agents and anticipate delivering strong lead levels for the rest of 2019.”
A rise in leads delivered
of over a third seems very good news for Zoopla. However – with all the main
portals claiming strong performance in a tricky market at the moment – a really
interesting question might be who is losing all those leads?