Zoopla Agent Leads Zoom By Over A Third

Zoopla says that over the last 12 months it has delivered 36% more valuation leads to its agents compared to the previous year.

The company says that the housing market in the south east is particularly active with the region accounting for 23% of all transactions, although slight price falls may account for this. It added that 15% of sales were to investors.

Charlie Bryant, Managing Director of Zoopla, said: “Our strategy of delivering quality vendor leads to agents is bearing fruit. Today’s figures are further evidence that our focus on investing in advertising, building new products and revamping our tools is working. We will continue to be committed to delivering value for money for agents and anticipate delivering strong lead levels for the rest of 2019.”

A rise in leads delivered of over a third seems very good news for Zoopla. However – with all the main portals claiming strong performance in a tricky market at the moment – a really interesting question might be who is losing all those leads?

In this Dealmakerz report, Zoopla Managing Director Charlie Bryant discusses how the portal is continuing to deliver leads in weaker markets.

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