Exclusive: Yopa CEO Speaks About Fall Of Hatched And Becoming The Next Purplebricks

Hybrid estate agency Yopa is not one for playing by the rules. The company's adverts poke fun at itself and have featured an unusual mix of celebrities including ageing disco legends the Village People and Olympic gold medallist Mo Farrah.

This unconventional approach continues at its London offices. While taking a lift to meet the new CEO Ben Poynter, a small bulldog follows me in and, as we are hoisted skyward, it bares too many teeth at me for my liking.

We spill out into a reception ar...

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