Will Rightmove and Zoopla Ever Become iBuyers?

Property portals have always presented themselves to developers and estate agents as ‘marketplaces’ and ‘platforms’ that offer the property industry a sales channel, and to consumers as a one-stop ‘happy’ shop to find their future home.

This has been the bedrock of their success and both the foundation on which most of their marketing has been based and how agents and consumers understand them.

But a new portal model could be on its way from over the pond. In the US three large companies ...

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