Will All Agents Soon Be Hybrid?

We ask both sides of the digital fence what the future may look like

Just a few years ago many traditional estate agents would have brushed off their online counterparts as a joke.

Even the best-known online agents struggled to sell more homes than a busy city centre branch and most consumers viewed them as an interesting but niche part of the property sales and lettings industry.
A Purple patch
And then came the game changer. Purplebricks launched in 2012 and, after initially struggling to gain traction, streaked ahead of the existing online operators such ...

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