Just a few years ago many traditional estate agents would have brushed off their online counterparts as a joke.
Even the best-known online agents struggled to sell more homes than a busy city centre branch and most consumers viewed them as an interesting but niche part of the property sales and lettings industry.
A Purple patch
And then came the game changer. Purplebricks launched in 2012 and, after initially struggling to gain traction, streaked ahead of the existing online operators such ...
DealMakerz Prime content is available only to Prime Members. If you have a membership login below, otherwise join today for full access to our in-depth, exclusive property articles that you can't find elsewhere.