The club company transforms driving ranges into entertainment centers

The Club Company, which operates 16 golf clubs in the UK, has converted the driving ranges at eight of them into leisure centres.

The eight ranges operate in England under the 'Strike Shack' brand and are powered by the latest Toptracer Range technology.

Launching in 2022, Strike Shack combines a fun and interactive driving range experience, with several locations offering players food and beverage options inside cozy, heated bays.

Using advanced ball tracking technology with dynamic graphics and data analysis, the Toptracer Range enhances the training experience for golfers of all levels. A range of refreshing drinks, quick snacks and snacks are available to order in the bays at several locations, ensuring an enjoyable and relaxing driving experience.

The group's most recent transformations include The Warwickshire, Devon-based Woodbury Park and the group's latest acquisition, The Club at High Legh Park.

“We are delighted to be bringing the excitement of Strike Shack to more of our clubs across England,” commented Richard Calvert, CEO of The Club Company.

“As a group of country clubs, part of our commitment is to deliver exceptional golf experiences, and with over 30 million shots expected across our range of Strike Shack ranges over the next 12 months, we are excited to see these ranges becoming popular.” To destinations for anyone looking to improve their golf game, have fun and socialize with friends and family.

Driving range entertainment has been a booming business in recent years, for example, Topgolf is opening its fourth facility in the UK in 2022 a duck BigShots Golf is opening its third and fourth facilities in the UK in 2023.