Sobha Realty is to open
its new London HQ and Sobha Global Studio on Park Lane, Mayfair,
on April 30.
The new base is being
established to enable Sobha Realty to enter the UK
property market, undertake joint ventures with real estate partners and drive UK sales for
the group’s international projects. The company also has plans to list on the
London Stock Exchange.
Sobha Realty, whose
founder and Chairman is Omani billionaire PNC Menon, is a multinational premium
real estate developer with current developments and investments in UAE, Oman, Bahrain,
Brunei and India. Projects include the £3bn
GDV flagship development Sobha Hartland in the centre of Dubai.
Ganguly, Chief Marketing Officer at Sobha Realty, says: “Other
international developers visit London
and hold temporary exhibitions but the locations, quality of presentation and
customer journey can be hard to control. We are a luxury brand therefore we
chose to acquire and construct a global studio on Mayfair’s world-renowned Park
Lane, providing us with a prestigious and permanent brand and product presence
in the heart of luxury London.”
While Sobha will
undoubtedly benefit from a London presence from
a sales point of view it will perhaps be even more interesting to see what
development projects they might have in mind for the UK market.
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