Revealed: Redrow’s Bid To Become ‘End-To-End’ Online Builder

Redrow was forged in the economic crucible of the mid-1970s and early 1980s recessions and, apart from one misguided move into high-density housing during the early noughties, has grown relatively fast by building classic Arts & Crafts style houses that go down well in ‘middle England’.

This strategy has served the company well, particularly more recently. It has increased output every year since 2014 and last year built 5,916 homes, 65% more than it did five years ago.

The company wa...

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