Qualcomm accuses Intel of misleading marketing

Qualcomm accuses rival Intel of misleading claims in marketing Lunar Lake processors, suggesting its involvement in spreading the technology. Computer world To lead the case into evidence.

During a presentation to journalists, Qualcomm pointed to tests conducted by PC World, which showed, among other things, a significant performance degradation when a laptop with a Lunar Lake processor is not connected to power. Intel has chosen to overlook this in its marketing, according to Qualcomm.

At the same time, they took the opportunity to show the comparison where it was shown how much its Snapdragon X Elite circuit has been optimized to maintain performance when running on batteries.

Qualcomm also accused Intel of marketing the Core Ultra 9 288V processor to consumers despite it not being available for purchase, that is, launching it on paper. Qualcomm explained that this made it impossible for them to conduct the tests themselves, which is why they got their information from PC World.

According to the same PC World website, Qualcomm's claims about Lunar Lake and performance degradation when running on battery are true. At the same time, it was emphasized that there are more aspects to take into account and that this is not a “clear victory” for any of the semiconductor manufacturers.