The CEO of online estate
agency Purplebricks has said in an interview with Sky News that the company is
planning to change its pricing model.
Vic Darvey said that the
current fixed-fee sale-or-no-sale model of £899 or £1,399 in London will be ‘evolved’, but did not suggest
what the replacement model will be. He said that several different options may
be tested to see what the response from customers is.
Darvey said: “We’re
looking at evolving the pricing and will be in market with a series of tests
and customers will tell us whether we’ve got that right or wrong.”
Experts have been
suggesting for some time that a fixed fee model may not always be viable in
estate agency, including more latterly Darvey himself. Now it seems
Purplebricks are ready to make the change from their long-standing pricing
model it will be interesting to see what the alternatives are, and how they