Vyomm, a new property
portal describing itself as ‘the destination for premium, luxury and off market
homes’ has launched and has ten agents signed up initially.
The agents include high
end London agents Carter Jonas’s Mayfair branch, Mark Tunstall Property, Hanover
Residential, Napier Watt, Machards and Beauchamp Estates according to a report
in The Negotiator.
Vyomm has been founded by
Utsav Goenka. The company say that the new upmarket portal is designed to
rebalance the sales process towards the seller side, as well as enable sellers,
agents and professionals to transform how properties are presented and
brought to market. Goenka says: “We are turning the property world upside down,
so it can finally be the right side up.”
Although the property portal business is dominated by some big names the one size fits all approach doesn’t suit all types of property, so it is inevitable there will be niche market spin-offs of which this is one. Vyomm appears to have lots of clever and innovative features – although the concept that you can market a property that is off market on a portal is a novel one and it will be interesting to see how that turns out.
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