A planning application has
been submitted for the proposed music and entertainment venue, MSG Sphere
London, on part of the 2012 Olympic Games site at Stratford.
The application has been
submitted to the London Legacy Development Corporation by the US-based Madison
Square Garden Company. The proposed world class arena will occupy a 4.7 acre
site on a former coach park and comprise a landmark spherical building 120m in circumference
by 90m tall.
The building will have a
fully-programmable exterior that serves as a digital showcase. Inside, MSG
Sphere will incorporate innovative technologies that provide what the
developers call an ‘immersive experience’ including a haptic flooring system
that allows guests to feel the music and the largest and highest resolution LED
screen in the world.
Jayne McGivern, MSG’s
executive vice-president of development and construction, says: “This is an
opportunity to take an inaccessible coach park and use it to support thousands
of jobs, and billions of pounds of economic benefit. Our plans make training
and local hiring a priority, and would create a premier destination that serves
as a long-term investment in the future of Newham, London
and the UK.”
As a result of the 2012 Olympic
Games Stratford has attracted considerable investment and development to
transform it from a run down, post-industrial wasteland into a new commercial,
residential and leisure-orientated part of the city. Assuming consent is
granted, MSG Sphere can only help support the district’s further development
over the next decade and beyond.
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