Housebuilder Persimmon Plc
has commissioned a review designed to find out what stakeholders including
customers, suppliers, employees, trade bodies, local authorities, civil
servants and experts across the wider industry think of them.
The review is also
designed to assess the effectiveness of the new measures and processes recently
introduced by the current board, and to determine whether they appropriately
position the business for the future. It will be led by an independent Chair,
Stephanie Barwise QC of Atkin Chambers, and will report to the board at the end
of 2019 with the findings to be made public.
Roger Devlin, said: “Persimmon is committed to listening carefully and changing
rapidly as we seek to improve our reputation among the key stakeholders in the
business. Our objective is clear: we must ensure that all our customers are
provided with the care, service and high quality homes that they rightfully
expect. An independent review is an important exercise which will establish
whether the many changes we are making are going far enough and fast enough for
the benefit of both our customers and our wider stakeholders in the business.”
Persimmon has faced extensive criticism in recent years, primarily relating to the quality of its housebuilding, its customer care, together with the pay and bonuses awarded to its directors, especially former CEO Jeff Fairburn. Just as importantly though, difficult situations have been made worse in some cases by poor public relations handling. So this is most likely a project designed to demonstrate that Persimmon at least now recognises the value of PR to its business as much as anything else. The findings, however, are likely to make fascinating reading.
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