OnTheMarket has introduced a Market Appraisal Guide tool. The tool is available
for its member agents to use when preparing appraisals for current and
prospective new clients.
The tool allows agents to
access sold prices, comparable properties, local information and maps and
create a report for vendors and landlords. OnTheMarket says that this is intended to help its agents reduce their
reliance on Rightmove and other portals, and is another step towards matching
Rightmove’s core agent product set.
Ian Springett, Chief
Executive Officer of OnTheMarket, says: “We’re very pleased to be launching
this guide, which is in line with our strategy to broaden our range of back
office tools. We continue to look for ways to innovate and improve our offering
to agents and propertyseekers.”
While on the face of it this
might seem a minor enhancement to OnTheMarket’s business model it is
potentially much more significant. It seems to suggest OnTheMarket recognise
that the best way to compete with the much-larger Rightmove is to do exactly
what they do.
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