OnTheMarket Moving In On Rightmove’s Market

Property portal OnTheMarket has introduced a Market Appraisal Guide tool. The tool is available for its member agents to use when preparing appraisals for current and prospective new clients.

The tool allows agents to access sold prices, comparable properties, local information and maps and create a report for vendors and landlords. OnTheMarket says that this is  intended to help its agents reduce their reliance on Rightmove and other portals, and is another step towards matching Rightmove’s core agent product set.

Ian Springett, Chief Executive Officer of OnTheMarket, says: “We’re very pleased to be launching this guide, which is in line with our strategy to broaden our range of back office tools. We continue to look for ways to innovate and improve our offering to agents and property­seekers.”

While on the face of it this might seem a minor enhancement to OnTheMarket’s business model it is potentially much more significant. It seems to suggest OnTheMarket recognise that the best way to compete with the much-larger Rightmove is to do exactly what they do.

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Source OnTheMarket
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