eProp Services Group PLC, the parent company of The Guild and Fine & Country, has sold its easyProperty business to Evolve Partnership – a company which provides outsourced services to the property industry.
The deal has the financial
support of EasyJet founder Sir Stelios Haji-Ioannou, a report says.
Evolve Chief Executive
David Brierley comments: “We are very excited about the acquisition and see it
as a huge opportunity for the industry to engage in something different.
“We are also extremely
pleased to have the financial support of Sir Stelios Haji-Ioannou, founder
of easyJet, as a significant shareholder and owner of the easy family of
brands, who has a very personal interest in seeing the brand succeed.”
Brierley suggests that Evolve’s strategy for its new acquisition will be to strengthen the easyProperty brand in the areas in which it already operates.
Despite benefitting from the ‘Easy’ branding easyProperty still only has a miniscule presence in the online agency business, a business which is increasingly dominated by Purplebricks. So many property industry experts will be puzzled by why Evolve has bought easyProperty let alone what their plans for its future might be.