Omnicom Sweden and Omnicom Ireland won the Stena Line account

Omnicom Sweden and Omnicom Ireland have won the award for Stena Line, the leading ferry company in Northern Europe.

The agencies will support Stena Line’s strategic media planning and purchasing across multiple markets. The joint win follows a presentation where both agencies demonstrated their expertise in building solid cross-networking careers as well as a deep understanding of long- and short-term brand building through strategy, planning, performance, and media buying.

“I am very familiar with the Omnicom network, however, the combined teams impressed me and my team with their strategic thinking, creativity and collaborative approach. We are confident that their expertise will help us achieve our business goals and support us on our journey towards globalization,” says Julia Kronberg, Director of Marketing and Acquisitions at Stena Line, with all What it entails, across many markets.

“We are very pleased to have been chosen by Stena Line, an established customer, as their partner,” says Fredrik Ericsson, CEO of Omnicom Sweden. “This is an amazing opportunity to demonstrate our ability to develop creative and effective campaigns that deliver real results.”

Omnicom will work closely with Stena Line to develop a deeper understanding of their business and target audiences and create campaigns that speak to their customers. The mission will cover Sweden, Norway, Denmark, Finland, Great Britain, Latvia, Lithuania, Poland, Germany, the Netherlands, France and Belgium.

“With our new internal organization, we are more than ready to take the next step in creating relevant and scalable communications for our different target groups across Europe,” says Frederic Piatti, Head of Media at Stena Line. “I look forward to working with Omnicom to continue developing and implementing solutions Integrated media across all channels and markets with a focus on insight and data-driven solutions.”