Margot Dietz on SVT Documentary: “So Scary”

“I don’t want to focus on making money, like I did before.”

There’s been a storm around Margaux Dietz ever since she posted a YouTube video of someone being thrown outside her front door. It happened around annoying both her followers and other individuals, as well as companies and their partners. Many distanced themselves from the influencer, while she distanced herself from social media.

But after a month and a half of silence, Margo Dietz suddenly appeared again on the TV box. It turns out that SVT has released a documentary about Margaux Dietz and the time after the release of the critical Youtube video. The documentary It would “depict a person and a company in crisis,” SVT explained as another firestorm of criticism began Greetings in – this time mainly against SVT.

Some of those who have appreciated Margo Dietz’s actions are the Johnny Budd Society, which Awarded her this year’s Johnny Body Award. An award given to a person who has “stepped on the piano, made a scandal, or in some other amusing way shown daring and/or putting it before himself and those around him.”

But after all that’s happened, Margaux Dietz now wants to turn the page. In a new YouTube video, she answers questions she’s been receiving lately.

In recent months, I’ve thought a lot about what I want to do, and what I want this year and the year after that to look like, she says in the video And it continues:

I actually feel pretty good, better than I have in years. Sometimes you need a tough period to come out stronger on the other side.

Why did you make the SVT documentary? It is a question you answer:

It was actually a very easy decision to make, because I got so many requests from basically all of the traditional media. Morning news and newspapers that wanted me back on their channels. My first feeling was that I wanted to do this on my channel. But she sensed something old Margo did. I immediately felt when I asked for SVT – which is completely independent and in-depth – that it was the right decision to make.

At the same time, it was very scary. They filmed for eight or ten days in a row, which was then shortened to 40 minutes. I had no idea how to introduce it or what to include and what not. That’s why I chose to make a documentary about SVT.

What do you think of the documentary?

I know several people have written that they think SVT favors me, or that I may know someone who is into SVT. Needless to say, I have nothing to do with the angle of the documentary or the name of the program, nor do I know anyone at SVT who was involved in the production of this. It’s completely unbiased, which is why I chose to make it.

Personally, I probably wish he had shown more than I wanted to convey. But that’s the thing when you make a documentary like this, it gets scaled back so much I can’t sway anything. I didn’t get to participate and decide what to include or remove. For my part, it was very nice to be able to talk to the point. Which I really had to do and tell my version of what happened. I think SVT was very brave there, because it was the first news report that dared take a different angle and let me talk.

She goes on to say how scary it is for an influencer to relinquish control over the content that goes out to the public. Usually, she has the opportunity to control every detail in her own company.

I also get that some people think it’s wrong for SVT to let me do a documentary, because I’m more of a brand than a person. But I think it’s also important to make itself stand out, Margaux Dietz is clearly a brand. But I’m a person too. And that’s why it’s really important for this documentary to be shown. Everyone can get more information about how it works.

Margo is then asked if her followers have fled her channels. A question you find “interesting”.

I have also read this angle in the media. “Followers run from Margaux Dietz,” and I’m thinking “how news reporting really goes” when that kind of thing becomes an article. They didn’t do any research either. After all, I still have a loyal following, and on Tiktok it’s increased by 25,000. So in percentage terms, it’s increased quite a bit. Same thing on YouTube.

For me, as I have always felt when it comes to followers, whoever follows me must want to follow me. Of course you have to follow if you don’t want to stay. For me, a comment saying that I have been helping the person over the years and how important I am to them is enough and that I will continue to update. So, as long as I get messages like that — which is probably a hundred a day — I’m really excited to keep going.

The next question Margo asked was about her view on cancel culture, something she says she wants to work on more.

This is something now, after all, that I felt I wanted to work on more in the future. Margot says and adds in the video:

I want to have a higher purpose and be involved in social causes. And not focus on making money like I did in the past. I have some projects going on, among other things I want to focus on mental illness. I have this platform and I want to use it in a way that I think can make a difference.