London Developer Using VR To Sell £1 Million Apartments Off-plan

In Stoke Newington, the ‘business-hipster’ district of east London, developer Higgins Homes has turned down the chance to create a show flat and is offering would-be buyers Virtual Reality (VR) headsets in place of viewings.

Higgins Homes claim to be the first property developer in the UK to offer a VR tour instead of a show flat
Higgins Homes claim to be the first property developer in the UK to offer a VR tour instead of a show flat

The tour has been created by VMI Studio, a London company specialising in computer generated images of properties yet to be built. Sales Director of Higgins Homes Jeremy Marcus said he was “absolutely amazed by what was possible,” and explained that a huge 6-month delay in their build had forced them into looking at new technology to speed up sales.

By feeding 360-degree images into a video game engine it’s possible to create a virtual apartment which can be explored just like the level of a video game
By feeding 360-degree images into a video game engine it’s possible to create a virtual apartment which can be explored just like the level of a video game

The VR approach seems to be working as a number of units have already been sold with the most expensive listed at a cool £1 million. For that you can purchase a 1,216 sqr foot 3 bed, 3 bath duplex apartment with terrace in the Clissold Quarter development.

In the United States VR technology is growing at a rapid pace. New York VR architect Gonzalo Navarro has designed an off-plan apartment for developers in which a beautiful model sits out on the deck in a tasteful black dress awaiting your arrival in the virtual world, “if you look at her face for a few seconds, she smiles at you” he said.

DMZ thinks it won’t be long before celebrities are paid to show buyers around high-end developments in Virtual Reality – who wouldn’t want to be shown around by David Beckham, Leo DiCaprio or Dean Gaffney?

OK maybe not the last one.

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