In Stoke Newington, the ‘business-hipster’ district of east London, developer Higgins Homes has turned down the chance to create a show flat and is offering would-be buyers Virtual Reality (VR) headsets in place of viewings.
The tour has been created by VMI Studio, a London company specialising in computer generated images of properties yet to be built. Sales Director of Higgins Homes Jeremy Marcus said he was “absolutely amazed by what was possible,” and explained that a huge 6-month delay in their build had forced them into looking at new technology to speed up sales.
The VR approach seems to be working as a number of units have already been sold with the most expensive listed at a cool £1 million. For that you can purchase a 1,216 sqr foot 3 bed, 3 bath duplex apartment with terrace in the Clissold Quarter development.
In the United States VR technology is growing at a rapid pace. New York VR architect Gonzalo Navarro has designed an off-plan apartment for developers in which a beautiful model sits out on the deck in a tasteful black dress awaiting your arrival in the virtual world, “if you look at her face for a few seconds, she smiles at you” he said.
DMZ thinks it won’t be long before celebrities are paid to show buyers around high-end developments in Virtual Reality – who wouldn’t want to be shown around by David Beckham, Leo DiCaprio or Dean Gaffney?
OK maybe not the last one.
Want to know the story behind Britain's latest property mogul? Why a company is going bust? Our coverage goes beyond run-of-the-mill news on key real estate issues.
Our subscribers are made up of the most influential Founders and CEO's in UK property. Gain a competitive edge and get informed - read what they read.
Understand exactly what the most senior figures in UK property are thinking. Exclusive opinion articles from powerful real estate influencers that move markets.