London Agents Use ‘Spot The Ball’ Competition To Sell Knightsbridge Apartment

An agent in London has come up with a novel way of matching wannabe homeowners with properties: a “spot the ball” competition.

Your Laddr, which offers houses as competition prizes, is offering a £3.2 million Knightsbridge home and a £56,000 car to the winner of its guessing game.

The entry fee is just £10 plus a 25p booking fee.

To win the three-bedroom property on Walton Street – which comes fully furnished – entrants must pick a spot on a photo of a cricket player making a catch. The ball has been edited out of the image, and contestants have to pick where it should go.

The contest runs until the end of September.

Your Laddr will only give away the house if they sell all 380,000 tickets – otherwise the prize will be the accumulated cash instead.

The judge of the contest will be a professional cricket player, who will determine where he thinks the middle of the ball is.

Whoever gets closest to the right spot wins the house. If multiple people win, one person will be chosen at random. The others will share a prize pot of £10,000.


The grand prize includes the full cost of the house, stamp duty, council tax for the first year, legal fees, and the car, including car insurance, road tax, and a parking permit.


The only thing the winner will have to pay for is other bills, which Your Laddr estimates at £900 a year, and service charges of around £420 a month.