The extension of the agreement between Tottenham Hotspur and Kumho Tire as the club’s official tire partner was officially announced with a signing ceremony at the Tottenham Hotspur Stadium.
Meet the Executive Vice President of Sales – Europe at Kumho Tire, Namhwa Cho, and Senior Vice President of Global Marketing at Kumho Tire Co., Inc. , Tony Jang-Seong Lee, and club ambassadors, Ledley King and Michael Dawson, Director of Operations and Finance and Matthew Cullicott and other club officials to officially celebrate the extension agreement.
The new agreement between the club and the Korean tire brand is an extension of a successful partnership that began in 2016. Through the renewed partnership, Kumho Tire will continue to offer the popular Match Day Players Mascot Program, which has been replaced by an award-winning digital display program for young fans during the covid-19 period. -pandemin.
In addition, Kumho Tires will continue to have a prominent presence on the stadium’s LED advertising system to help increase brand awareness through the club’s global reach.
Tottenham Hotspur will also support Kumho Tires’ corporate social responsibility program by creating player-related content focused on tire safety, as well as other co-produced digital campaigns to increase fan engagement.
We have built a great relationship with Kumho Tire over the past five years. We look forward to continuing to help elevate the Kumho Tires brand and business through our growing global fan base with a range of exciting collaborations, says Todd Klein, Chief Commercial Officer of Tottenham Hotspur.
Kumho is proud to expand its partnership with Tottenham Hotspur, the world-renowned Premier League club. We will use this expanded partnership to enhance awareness of our brand in global markets including the UK and participate in our efforts to transform our business into a premium brand, says Tony Lee.
We are pleased to see the continued success of this relationship. says Catalina Kim, CEO of Catalina and Partners Ltd. We look forward to working with both partners.
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