Kent Vitanen appointed as new CEO of Embalator

The goal is to make Embalator a larger and more global packaging group with a strong focus on sustainability and innovation. To drive growth, Embalator has now appointed a new CEO and CEO, Kent Viitanen – an experienced and senior business leader with a long and successful career in SKF.

To enable continuous rapid expansion early recruits Kent Vitanen As CEO and new CEO. Kent is a senior and experienced business leader with a long and successful career in SKF.

Kent studied at the University of Gothenburg’s School of Economics and then began working at SKF in various roles in control and finance. He went on to manage factories and companies in Austria, Italy and Germany. He later led the Renewable Energy division (with major international clients, such as Vestas) and became a member of the SKF Group’s senior management team. Since 2017, he has been responsible for Global Bearing Operations and in 2022 he was appointed Head of EMEA.

Starting in January 2023, he will take over as CEO of Embalator.

– I’m excited to embark on this journey with the Embalator and really look forward to getting to know the team and the business, says Kent Viitanen and continues:

I really like the ambitious growth plans and group values.

for Herenkoowner of Embalator, the appointment of a high-quality CEO is an important step toward achieving the packaging group’s ambitious growth goals. Anders DavidsonCEO of Herenco Holding since March 2022 and Chairman of the Board of Emballator, is very pleased with the appointment of Kent Viitanen.

Kent has a great interest in people and is a very popular leader. He is a curious, responsible and hardworking person with a strong focus on growth. At the same time, he is unpretentious, sociable and down-to-earth, which fits perfectly with the culture within the Embalator and Herenco, says Anders Davidsson.

In connection with the appointment of Kent Viitanen, it was decided that the head office of Embalator would be in Ulricehamn, in connection with this production facility in the group.