Kanye West, the American rapper, songwriter and fashion designer, has revealed he is starting his own architecture and design company, Yeezy home.
The rapper, who is married to Kim Kardashian, posted on Twitter: “We’re starting a Yeezy architecture arm called Yeezy home. We’re looking for architects and industrial designers who want to make the world better.”
The brand Yeezy is West’s company and it currently gives its name to West’s clothing designs and a range of trainers made in collaboration with Adidas.
His Yeezy trainers are hugely coveted and have an eye-watering price tag of around £1,000.
In April, West tweeted that Yeezy “is no longer a fashion company we should be referred to as apparel or clothing or simply Yeezy.”
Kanye West has claimed the company is the second fastest growing company in history, saying: “We have 160 positions to fill by the end of the year. Yeezy will hit a billion dollars this year.”
The entrepreneur said he started designing trainers at the age of five: “I’ve got a very particular specific take on men’s footwear. No one can say I can’t design or don’t know how to design a guy’s sneaker.”
He has expressed an interest in architecture before, saying in a 2013 interview: “I want to do product, I am a product person. Not just clothing but water bottle design, architecture … I make music but I shouldn’t be limited to once place of creativity.”
West also said he is frustrated he’s not taken seriously as a “real designer” and that he plans to move into architecture.
The interview on BBC Radio 1 was originally intended to be about the launch of his album, Yeezus, but West spoke about his creative passions and ambition throughout:
“I hang around architects mostly, people that wanna make things as dope as possible … This is the reason why I’m working with five architects at a time. The time spent in a bad apartment, I can’t get that back. But the education I can get from working on it is priceless.”
He will release two new albums in June, one a collaboration with Kid Cudi, a recording artist and actor.
Kanye West isn’t the only celebrity to have an interest in building design, although he’s fairly unique establishing a music career before flirting with architecture.
Famous names like the members of Pink Floyd, Seal, Samuel L. Jackson and Courteney Cox were all students of architecture prior to reaching success in other fields.
In 1969, Pink Floyd released “Music for Architectural Students”, an album dedicated to their period spent in studio.
Fashion icon Tom Ford and former president Thomas Jefferson also studied architecture, as did Queen Noor of Jordan and George Takei of Star Trek fame.
Fellow rapper Ice Cube began studying architectural drafting in 1987, shortly after founding his hip hop group N.W.A.
DealMakerz thinks the West’s foray into architecture sounds pretty far-fetched, although it’s difficult to ignore huge turnover and appeal of the Yeezy brand.
Will we see the first Yeezy building in his hometown of Chicago or New York (where he lives)? Maybe.
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