Just How Did Emoov Manage To Raise £18 Million From Investors ?

It has certainly been full steam ahead at Emoov in 2018. Merging with Tepilo and Urban.co.uk in May saw it leap ahead of Yopa to become the second largest player in online estate agency after Purplebricks. This July the company raised £1.2m from investors in just 24 hours, taking total investor funding to around £18 million in four years.

So how did Emoov manage to raise this £18m and what, if anything, does this teach us about the online estate agency model and future prospects for it?
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