How Smart Tech Is Set To Change Estate Agency

This article was sponsored by our partners at Zoopla and written by Carl Olivier, Zoopla’s Head of Software, Product and Productivity.

The property sector has undeniably woken up to the power of technology, with a plethora of new mobile apps and digital experiences launching in the last decade to empower buyers and sellers with vast amounts of information at just the tap of a screen.

“We announced a multi-million pound software and productivity strategy which will benefit nearly 10,000 Zoopla agents across the UK”

Carl Olivier – Head of Software, Product and Productivity, Zoopla

This has brought fresh challenges which in turn have encouraged agents to seek out innovative partners that can help them keep pace with the evolving requirements of their customers. At Zoopla, we are dedicated to innovating to help our agents meet this challenge.

Recently, we announced a multi-million pound software and productivity strategy which will benefit nearly 10,000 Zoopla agents across the UK. It’ll focus on using new technology to deliver market-leading agency CRM software, helping agents and developers reach more customers than ever in less time.

The new strategy follows months of research and analysis into what agents need to help them to advance their businesses and underlines our focus on innovation and agent-centric tools.

A number of key product updates will be released in the coming months to help agents immediately realise the benefits of Zoopla’s agent software. I have highlighted below three key smart tech themes we see emerging in estate agency, and how our new strategy looks to address these:

Move towards mobile based working and apps

It is more important than ever before to have an ‘always on’ approach with consumers.

As a key example, our recent research shows that the most popular time for an agent to receive an enquiry from a potential buyer is between 8pm and 9pm. Our new software strategy will give agents the power of online and mobile technologies, resulting in an improvement in the quality of leads and efficiencies for their businesses and, in turn, providing value to their customers.


“Recent research shows that the most popular time for an agent to receive an enquiry from a potential buyer is between 8pm and 9pm”

Carl Olivier – Head of Software, Product and Productivity, Zoopla

We’re also aware that agents are keen to spend less time behind their desks, they want to be out on ‘fee-earning’ tasks. Our new strategy will therefore also enable agents to access business-critical information while out of the office.

Integrated software that joins up different channels

Technology that enables a truly hybrid property lifecycle is key to success in today’s market.

We know that agents are time-poor and therefore can be frustrated with the need to flick between different products and software systems to execute their daily tasks. As such, our multi-year programme will see the eventual consolidation of our existing software products into one market leading, mobile enabled service. Until then, our full suite of existing software solutions will continue as normal, with full support and system and functionality updates rolled out as required.


“Our multi-year programme will see the eventual consolidation of our existing software products into one market leading, mobile enabled service”

Carl Olivier – Head of Software, Product and Productivity, Zoopla

We also recognise the need to enable agents to easily communicate and transact with their clients, long gone are the days where buyers, vendors, landlords or tenants have the time to make continuous office visits to sign necessary paperwork or spend hours on the phone setting up viewings.

Whilst our new strategy focuses on increasing the efficiency of these tasks, we have a number of products than can help in the interim, as an example PropertyFile allows agents to offer services like viewing and appraisal booking, viewing feedback and sales progression online, saving significant time on making calls and appointments.

Compliance challenges

Many of the proptech offerings in the market today are designed to boost agents’ businesses. But it’s also important that agents consider those that protect their business from the ever-increasing compliance threats. Therefore, we’re launching a new instant anti-money laundering checker, integrated with Experian AML, helping to streamline the compliance process. This is one of the many features we’ve added to our software products to help clients take control of staying compliant in an increasingly regulated market.


“We’re launching a new instant anti-money laundering checker, integrated with Experian AML, helping to streamline the compliance process”

Carl Olivier – Head of Software, Product and Productivity, Zoopla

HMRC is clamping down hard on agents who aren’t complying with regulations on money-laundering procedures and record-keeping.

The fines are punitive, making it even more important for agents to comply, so our instant checker guards against expensive mistakes whilst freeing up time for other work.

This article was sponsored by our partners at Zoopla and written by Carl Olivier, Zoopla’s Head of Software, Product and Productivity.

What is DealMakerz Prime?

In depth stories

Want to know the story behind Britain's latest property mogul? Why a company is going bust? Our coverage goes beyond run-of-the-mill news on key real estate issues.

High powered community

Our subscribers are made up of the most influential Founders and CEO's in UK property. Gain a competitive edge and get informed - read what they read.

Exclusive guest articles

Understand exactly what the most senior figures in UK property are thinking. Exclusive opinion articles from powerful real estate influencers that move markets.

You might also like