HouseSimple To Sell Houses For Free

Online estate agency HouseSimple is to make its basic home selling service free, it is reported.

The agency has been trialling its free selling service in limited areas of the country including Yorkshire, but now plans to gradually extend the offer nationwide on a permanent basis the reports say.

The company says that it will charge ‘no fees, no commission’ and that there will be ‘no catch’. It is believed that the business intends to rely on generating revenue from the range of optional services which it offers including hosted viewings, conveyancing and EPCs.

HouseSimple was founded by Alexander Gosling and Sophie Cronin in 2007. Investors in the company include Charles Dunstone co-founder and former chairman of mobile phone retailer Carphone Warehouse and executive chairman of the TalkTalk Group.

This is a brave move by HouseSimple, and something that is likely to be either a resounding success for the company and herald a major shift change for the estate agency industry …. or a potentially very costly flop. The industry both off and online will be  watching very carefully to see what happens.

Source The Negotiator
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