HouseSimple Scraps Upfront Fee Option

HouseSimple has become a “no sale no fee” only estate agency, after scrapping its pay upfront option.

Sellers will pay a fixed fee of £995 (including VAT), with no conveyancing tie-ins, on completion of a sale.

The fee compares with the 1% to 2% commission typically charged by high street agents on sale of a property.

HouseSimple previously offered customers the choice between a no sale no fee payment and paying a fee upfront.

Vendors will continue to receive a visit from a local property expert, professional photography, floorplans and valuation guidance.

HouseSimple will also manage the negotiations and sales progression through to completion.

Sam Mitchell, chief executive of, said the agency wants to provide real clarity of proposition for customers and believes the best way to do this is to offer one simple proposition.

He said the no sale no fee model ensures it is completely aligned with vendors’ objectives.

“It’s time for the online agents to show they are great at selling properties and we strongly feel that the pay upfront model doesn’t align businesses with their customers’ goals,” Mitchell stated. “We are excited about this change to the service we offer, as well as committed to supporting the customer all the way through their selling journey, beyond just listing their property, all the way through sales progression to a successful completion.”

The move comes after rival online agent Yopa introduced a no sale no fee option alongside its traditional fee structure in February.

One of the main criticisms of online flat-fee estate agents has been that people have to pay whether they sell their home or not, in contrast to traditional high street agents who take a percentage cut that is only charged if and when the home is sold.

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