The controversial and volatile crypto-currency has seen swings of thousands of pounds in one day.
He has grand plans for The Collective.
With units already (or planned) in Old Oak, Acton, Kentish Town, Hyde Park, Kings Cross, Stratford and Notting Hill – Reza is plotting a full on assault on Boston, New York and Berlin.
He’s started his very own start-up incubator at The Collective, selecting 10 exciting start-ups (from 3,500 applicants) who are striving to“create opportunities for people in need”.
The group will live and work in Reza’s Old Oak development.
He’s competing with Property Commentator Henry Pryor for ‘The Best Hair in UK Property’.
“As a hair veteran, Henry’s not too worried about Reza and still considers himself the ‘mane’ man”, an anonymous source told DealMakerz.
He’s won stuff. The Evening Standard said he was one of the most influential people in London, he was in Property Week’s Top Forty Under 40 and he’s been Young Entrepreneur of the Year for Estates Gazette, Props and London Loves Business.
Merchant has a penchant for velvet jackets, an alleged pipeline in the hundreds of millions and is at the forefront of property development in the Capital. Not bad going for a man of just 28 years of age.