The Fabulous Life Of Reza Merchant – CEO at The Collective

7 years ago Reza Merchant was graduating from university.

Now he’s the CEO of a multi-million pound property empire in one of the fastest growing sectors in global real estate. How did this rising star go from university dorm to the boardroom?

Here’s the lowdown on Merchant.


He went to the eminently posh Merchant Taylors private school in Middlesex, which charges a cool £20,000 per year.

Source: Wikimedia

He borrowed £1.8 million against his parents home to start The Collective, a micro apartment development company he founded in 2010.

Reza once starred in an episode of Made in Chelsea.

He was being sold off in a ‘man auction’…

Source: Youtube

He graduated from the prestigious London School of Economics & Political Sciences in 2010

Source: Wikimedia

He’s a regular at Burning Man festival in Nevada.

A desert party for U.S tech elites, festival goers have included Elon Musk, Mark Zuckerberg and Google founders Sergey Brin and Larry Page

Source: Wikimedia

His father Aslam Merchant started Pelicans Group, a leather design and manufacturing firm based in Middlesex and India.

Pelicans Group has over 2,000 employees and Aslam has been asked to meet David Cameron (when he was PM) and The Queen, who paid tribute to the ongoing trade relationship between India and the UK.

Source: Pelicans

He has put his 550-bed Old Oak complex on the market and is anticipating bids of £100million.

Reza said he is looking to “assess investor appetite and prove out the strength of the investment market for this emerging asset class”.

Source: The Collective

He allows rental tenants to pay their deposit in Bitcoin.

The controversial and volatile crypto-currency has seen swings of thousands of pounds in one day.

A Bitcoin ‘mining rig’. Source: Wikimedia

He has grand plans for The Collective.

With units already (or planned) in Old Oak, Acton, Kentish Town, Hyde Park, Kings Cross, Stratford and Notting Hill – Reza is plotting a full on assault on Boston, New York and Berlin.

Source: Wikimedia

He’s started his very own start-up incubator at The Collective, selecting 10 exciting start-ups (from 3,500 applicants) who are striving to“create opportunities for people in need”.

The group will live and work in Reza’s Old Oak development.

Source: Vimeo

He’s competing with Property Commentator Henry Pryor for ‘The Best Hair in UK Property’.

“As a hair veteran, Henry’s not too worried about Reza and still considers himself the ‘mane’ man”, an anonymous source told DealMakerz.

Source: Twitter

He’s won stuff. The Evening Standard said he was one of the most influential people in London, he was in Property Week’s Top Forty Under 40 and he’s been Young Entrepreneur of the Year for Estates Gazette, Props and London Loves Business.

Most prestigious of all though, he was named in DealMakerz Top 5 Young Developers in London.

What an honour.

Source: Flickr

So there you have it.

Merchant has a penchant for velvet jackets, an alleged pipeline in the hundreds of millions and is at the forefront of property development in the Capital. Not bad going for a man of just 28 years of age.

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