Emoov, the online estate agency which went into administration at the end of last year is to relaunch at the end of this month.
According to an announcement on its own website Emoov will go back online in late January 2019 under the ownership and guidance of the Mashroom team and its founder, proptech entrepreneur Stepan Dobrovolskiy.
Mashroom is a peer to peer lettings platform not due to be launched itself until March. The company says that it has acquired the branding and platform of Emoov. It says that customers who signed up to Emoov or Tepilo and prepaid a listing fee to the previous management should contact them to recommence the sale of their property.
Dobrovolskiy says: “The team and I are very excited to be able to put Emoov back online. Emoov has an impressive eight year history and is one of the first and largest hybrid estate agencies in the UK.
“This is the start of a new chapter for the company and the industry. I believe an unencumbered, wiser and innovative Emoov is in the perfect position to develop a sustainable business model for the industry. The future of the property market is digital, and it is in the hands of empowered customers connected by community and data.”
Emoov had a well-regarded technical platform, so it is quite possible to understand why there would be some value in that. The brand, on the other hand, is another matter. Only time will tell whether customers see any value in the Emoov brand …. or whether it will join the likes of BHS, Maplin and Poundworld in that great brand graveyard in the sky.