Public relations profile Daniel Ridgerts A group of companies under its own name, the Redgert Group to be exact, has increased its turnover exponentially in the past year. Today, the group works with, among other things, public relations, investor outreach and influencer marketing across several subsidiaries that have started in the markets in which the agency group is active. The group has also made a number of investments, including in the fast growing Boxbollen.
Now Redgert reveals to Breakit that the group broke the 100 million mark in the last fiscal year, which ended in August of this year. The turnover reached a total of SEK 108 million. This is an increase of just over 100 percent compared to the previous year’s revenue of SEK 47.4 million.
“We have found a model that allows us to grow cost-effectively, enthusiastically and quickly in new markets and business areas. We operate in a global arena, but secure knowledge locally,” says Daniel Ridgert, Founder and CEO of The Redgert Group.
The result before tax and credit losses was SEK 9.3 million. Where the company points primarily to the bankruptcy of Indiska, which is said to have affected the result by just over SEK 1 million.
Focus on the United States
Earlier this year, the Redgert Group opened offices in Germany and Finland and is already present in Great Britain. Going forward, the group will primarily focus on strengthening its business in its existing markets, but investment in the United States, among others, has also been highlighted as a point of focus during the current financial year.
“This year, we are working towards being able to open two more offices, grow in existing markets and offer an incubator program where colleagues can apply to start a company. We support it with capital, infrastructure and mentorship,” says Daniel Ridgert and continues:
“This is in order to enhance the company’s entrepreneurial culture and its continued strong position as an employer. In addition, we have a profit-sharing program in which all employees who have been with us since the beginning of the fiscal year participate.”
Additional investments must also be made.
“Going forward, the Redgert Group wants to use our services more and more Competence and knowledge to invest in companies and ideas where we feel we can innovate Value Added.”
Today, the Redgert Group has about 60 employees.
“Extreme tv maven. Beer fanatic. Friendly bacon fan. Communicator. Wannabe travel expert.”
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