Chinese Developer Pumps £800 Million Into Record Breaking Residential Tower

China’s Greenland Group has shrugged off the Brexit clouds gathering over London’s residential market and confirmed the launch of its £800 million 67-storey ‘Spire London’ tower.

At 771ft, the building will be the tallest residential building in Western Europe, providing hundreds of new homes in the city’s Canary Wharf district.

Residents will have views across the capital of the River Thames, the City of London and its numerous landmarks
Residents will have views across the capital of the River Thames, the City of London and its numerous landmarks. Source: Greenland Group

A total of 765 apartments are to be made available for private sale, with prices set at £595,000 for a 1-bedroom flat.

Homeowners will arguably be occupying one of the most luxurious apartment blocks in the capital, enjoying a paved piazza, sculptured benches, birch tree lined entrance driveways and a dancing fountain inspired by Somerset House.

The 35th floor will be home to a 5,000 sqr ft pool room with infinity swimming pool, a Jacuzzi as well as a fitness suite
The 35th floor will be home to a 5,000 sqr ft pool room with infinity swimming pool, a Jacuzzi as well as a fitness suite. Source: Greenland Group

The President of Greenland Group, Yuliang Zhang, said, “this tower…underlines London’s enduring status as a world-class city and destination.”

He added, “this is Greenland Group’s most important project in Europe, and will deliver exceptional new homes for Londoners.”

Greenland Group has committed to 30% affordable housing for the project and has also agreed to contribute £40 million to Tower Hamlets council for local infrastructure.

DMZ sees parallels between the impressive amenities at Spire Tower and modern apartment developments in New York, like the American Copper Buildings which have been beautifully designed by Manhattan based ‘Star-chitects’, SHoP.

Communal areas such as a luxury concierge, infinity pools and cinema rooms are often lacklustre in high-end London developments, so we hope Greenland can deliver on these spectacular plans.