Caia expands to UK and US: ‘We’re in London now’

Beauty company Caia Cosmetics signed on Bianca IngrossoIt seems to get stronger every year.

The company had a record year in 2022. Its turnover rose from SEK 320.3 million in 2021 to SEK 408.4 million last year. Operating profits increased from SEK 114.6 million to SEK 128.3 million.

When the company opened its first showroom recently in October Pop up shop At Stockholm’s historic NK department store, the queue was long – and fans had been there since early morning.

Now Kaya will expand to Great Britain and the United States, according to reports Business popularity.

When Breakit emails the company with questions about why Caia wants to expand and when it will happen, they answer them Camilla BastinResponsible for public relations, influencer marketing and communication in the company:

“We are in London now and will be giving interviews about exactly this to the international press, as promised exclusively with these answers. We are therefore unable to give interviews in the Swedish media at the moment.” she writes in an email to Breakit.

according to Caia will start Vogue Business magazine Press activity to build brand awareness already this week, with dinners for a selection of journalists and influencers in London and New York.

It also states that both Bianca Ingrosso and the CEO of the company Joanna Hamren They are looking ahead to 2024 and are keen to test Kaya abroad and that the plan should be “opportunistic and agile”.

In the article, the Wahlgren-Ingrosso family is described as Sweden’s answer to the Kardashians, and Bianca Ingrosso should be the Swedish equivalent of Kylie Jenner.

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