Aston Martin Launches Automotive ‘Lairs’

Aston Martin has launched a new design service for car enthusiasts and collectors, designed to take their car ownership experience to a new level. Aston Martin Automotive Galleries and Lairs, launched at Pebble Beach in California, enables customers to create the perfect space for their car, whether that be a bespoke garage or a complete luxury retreat.
Q by Aston Martin is the marque’s bespoke personalisation service, working with customers to create their perfect Aston Martin. Aston Martin Automotive Galleries and Lairs is for anyone who would like to create a unique bespoke garage – their own ‘Automotive Gallery’ – or for the truly adventurous the ultimate retreat or even an underground ‘Automotive Lair’ in which to keep their car.

Aston Martin Chief Creative Officer, Marek Reichman said: “Imagine a home or luxury retreat built around your car. Picture creating the ultimate space to showcase your own automotive works of art. This is now achievable with this new offering. For the car enthusiast the garage is as important as the rest of the house and a bespoke auto gallery designed by Aston Martin that either focuses on showing off the car or is part of a larger, integrated entertainment space with simulators and such like, takes Aston Martin ownership to the next level.”

This is a development that developers of high end property will definitely want to take note of. Underground iceberg-type pools are now almost so commonplace that they barely impress anymore. The idea of a bespoke automotive ‘lair’ is, on the other hand, something that could easily become the next must-have for buyers of prime property.

Source Aston Martin
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