Artificial intelligence in focus in Microsoft Super Bowl ad

The Super Bowl is one of the largest sports broadcasts in the world, and thanks to the numerous interruptions in American football, the event has become one of the hottest spots for advertising. It was, among other things, during the Super Bowl in 1984, that Apple showed its Ridley Scott-directed commercial for the Macintosh, with clear inspiration from the 1984 book.

Read also: Ridley Scott talks about the famous commercial

This year's edition of the Super Bowl takes place on Monday night, February 12, but Microsoft has already shown off the promotional video it bought time for at the sporting event. It is the chatbot Copilot that Microsoft has chosen to offer to all American football fans.

On the Microsoft blog, Youssef Mahdi, one of Microsoft's marketing managers, revealed that the Copilot chatbot has also received a slightly new design, which should be able to show you the AI ​​assistant's capabilities more easily. Copilot's new design will appear on the web version of the chatbot and its Android and iOS apps.

The New York Times reported that placing a 30-second ad during the Super Bowl costs about $7 million. We don't know if Microsoft took a discount on the one-minute video size.