Amazon have launched a new service which allows homebuyers to not only find and buy a home but move into it in one seamless package.
Buyers only have to provide four pieces of information to start the TurnKey process. The programme initially partners customers with a real estate agent, with names such as Coldwell Banker and Century 21 participating in the service. Once the purchasing deal has closed Amazon provides home services including furnishings and smart home products and installation amongst others.
The services offered are
worth between £1,000 and $5,000 and are provided in return for partnering with
Amazon’s chosen real estate agent.
TurnKey is currently only
available in selected US
locations but Amazon says it intends to add more.
TurnKey is another bold new service from the digital giant. Yet, far from being the consumer convenience Amazon is marketing it as, is most likely a move to capture a bigger share of the home products and services market by capturing leads earlier on in the home buying process.
There’s no suggestion
TurnKey will be offered in the UK
as yet. However, online and offline agents in the UK will no doubt be watching with
What is DealMakerz Prime?
In depth stories
Want to know the story behind Britain's latest property mogul? Why a company is going bust? Our coverage goes beyond run-of-the-mill news on key real estate issues.
High powered community
Our subscribers are made up of the most influential Founders and CEO's in UK property. Gain a competitive edge and get informed - read what they read.
Exclusive guest articles
Understand exactly what the most senior figures in UK property are thinking. Exclusive opinion articles from powerful real estate influencers that move markets.