Airbnb has launched a new platform which offers short term lets on high end properties with rents up to just over $1m (about £786,000) per week.
Airbnb Luxe offers what
Airbnb describe as ‘a new luxury experience that makes personal and bespoke
travel more accessible to everyone.’ Airbnb Luxe rents vary from an average of
$2,000 up to a maximum of $150,000 nightly and include the services of a
personal ‘trip designer’.
Properties available through Airbnb Luxe include chateaux in France, villas in Tuscany, the Fleming Villa in Jamaica where Ian Fleming wrote his famous novels and Nukutepipi, an entire private atoll in French Polynesia. London properties include a Sloane Square penthouse, a Knightsbridge executive flat and what is called an ‘artist’s cottage’ near Kensington Palace.
Brian Chesky, Airbnb
Co-Founder, CEO and Head of Community comments: “Today’s luxury traveler is
craving more than just high-end accommodations; they seek transformation and
experiences that leave them feeling more connected to each other and to their
destination. With Airbnb Luxe we are applying the same approach we’ve used since
we launched Airbnb more than 11 years ago — creating local, authentic and
magical travel moments now in amazing places to stay — to reimagine the way
people think and experience luxury travel.”
Looking beyond their
exotically-themed press release, Airbnb Luxe could have implications for the London property market in
future. The bread-and-butter, standard Airbnb platform has already impacted the
long term property letting and hotel accommodation business in the capital to
some extent. By appealing to owners and investors and bypassing conventional
agents Luxe could, in theory, do something similar for the prime London property market.