4 Quick: Maria Molin Ljunggren / Freebird Entertainment, on location in Turin

Eurovision Song Contest week is in full swing and Maria Mullen Younggren, CEO of Freebird Entertainment in Turin with Cornelia Jakobs. She found a gap in the table and answered MI’s 4 Snabba.

How did you work with marketing hold me close In Europe before ESC?

Cornelia has made various promotional trips throughout Europe. Sweden’s Mellofinal is way behind compared to the other countries, so it was a well-ordered and efficient pace. Warner (Distributor of the song, editors note) Help us quickly develop strategies for countries outside of Sweden. We have also done many different digital promotions and activities from Sweden.

What repsons do you have?

Fantastically positive! Cornelia and song are really praised all over. Yesterday she performed here in Turin in front of a very large audience. It was great to feel the response and listen to the singing.

Have there been any changes to the theatrical performance?

– It had to be adapted a lot because it is a completely different kind of stage solution. Everyone will recognize themselves, but there will be some additional reinforcements.

What does Cornelia Jacobs’ plan look like after ESC?

We hope to make a lot of impacts outside Sweden. The interest is great. In addition, she will be doing a big Swedish tour and of course she will be recording more music.

Cornelia Jacobs competes with Hold Me Closer in the second semi-finals of the Eurovision Singing Competition, which takes place on Thursday, May 12th at 9pm. The finale begins May 14 at 9pm. The song is composed by Cornelia Jacobs, Issa Mullen And the David Zandin It is published by Freebird Entertainment in association with Warner Music.

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More on ESC I MI:

Cornelia Jacobs wins ECOSOC fan vote

Fewer contributions written in Swedish at ESC 2022

Daniel Johansson writes in his column about Spotify’s predictions for the end of ESC 2022 over here