3 Ways Busy Estate Agents Can Get Smarter With Marketing

This article was sponsored by our partners at ZPG. 

In a digitally obsessed world, it’s easy to see why many estate agents are experimenting with new ways to reach customers and market properties.

But while you’re pushing the envelope, make sure you don’t neglect the proven marketing methods which have worked so well in the past.

It can sometimes feel overwhelming with so many channels available to reach your customers. But the good news is that by making your existing marketing efforts more efficient, you can free up time to experiment with new digital channels. Here are our top 3 tips for saving time on core marketing activities.


Tip 1: Use templates for brand consistency

People form their first impression in a mere 50 milliseconds (Inc.com. Columnist, November 2015) so it’s important that your brand is consistent across all materials and customer touchpoints.

You want customers to be able to instantly recognise your business, whether that’s on valuation reports, window cards or online.

By creating templates for regular marketing materials and storing them in a centralised system you’ll minimise the risk of incorrect branding. This will also standardise how your brand is presented and remove the need for multiple amends, saving you time in the long run.

Tip 2: Save time where you can

In the busy day to day running of an agency, it can be hard to find the time to create new marketing materials, property brochures and flyers.

The reality is that they often fall to the bottom of the pile or are done incorrectly which can have an impact on the business.

By making use of automation you can save time but still produce head-turning and correctly branded materials. Some software platforms let you create marketing materials such as property brochures or 20/20 campaigns at the click of a button.

Tip 3: Get smarter with Direct Marketing

GDPR is a big topic at the moment and while there’s a lot of information to understand, that shouldn’t hinder your Direct Marketing efforts as it’s still one of the most effective ways to win new customers.

A new study by Mailmen has revealed that UK consumers are more likely to engage with a campaign that includes direct mail. “Mail can work alongside traditional broadcast channels and digital media to deliver stronger business outcomes” (The value of mail in uncertain times. Mailmen, August 2017).

In fact, the study found that 70% of respondents said that mail makes them feel more valued and is more likely to grab the attention of the recipient and be perceived as secure and important.

GDPR needn’t be a reason to shy away from direct mail or using customer data, just ensure you’re working with a reputable supplier who has a solid GDPR policy.


How could Ravensworth help?

At Ravensworth we offer a number of tools and products for estate agents to enable them to improve the effectiveness of their marketing. You can run direct mail and email campaigns with ease through our web to print platform, Marketing Toolkit. It helps to bring together the worlds of digital and offline marketing with pre-approved templates , providing customers with a consistent experience from your brand.

Our design team work across digital and print to provide clients with the expertise they need to optimise their campaigns. We also offer a photo enhancement service, Photofixr™, that enables you to edit property images for both print and digital.

Find out more about Marketing Toolkit and save time on your marketing activities.